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Hyderabad

Gem-studded eras of the past, shifting sands of the present and the enigmas of the future.

Invest. Innovate.

Telangana is the fastest growing state in India, recording 14.9% Gross State Domestic Product (GSDP) growth in 2018-19, and the capital city of HYDERABAD is at the heart of all the action.

Our State Industrial policy TS i-PASS is rated amongst the best in the country. Whether you want to start up or expand your business, learn why HYDERABAD should be right at the top of your list.

Live. Experience.

This rocky city was planned and built as a paradise with artificial lakes and gardens. Its splendour was enhanced by finely-designed grand monuments, which stand testimony to the never-ending amalgamation of cultures.

Hyderabadis are well-known gourmets, marked by their jocular mien and laissez-faire attitude towards life. Their unique adaab and helpful nature welcomes the rising cosmopolitan tide.

Hyderabad has the lowest cost of living and rental costs than most other major industrial hubs in Asia.

MERCER RANKING

Mercer’s 2019 Quality of Living Survey identifies the highest ranked cities in terms of quality of living worldwide. Mercer evaluates local living conditions in more than 450 cities surveyed worldwide. Hyderabad retained its position as the top city in India for the fifth year in a row.

JLL: Global City Momentum Index

JLL’s City Momentum Index 2020 identifies the world’s most dynamic cities from a real estate perspective. Indian cities feature strongly despite a slowing national economy. Hyderabad emerges as the world’s most dynamic city, pushing last year’s Index winner, Bengaluru, into second place.

Heritage.

This rocky city was planned and built as a paradise with artificial lakes and gardens. Its splendour was further enhanced by finely-designed grand monuments, which stand testimony to the never-ending amalgamation of cultures.

Hyderabad, the land of Charminar, also known as the City of Pearls, is the capital city of south Indian state of Telangana. With a population of around 8.8 million, the city is one of the most populated cities in India. It is also the second largest city in India with respect to the total land area covered. The city is known for its hustle and bustle. The city also houses a unique blend of people from different social and religious backgrounds. The city has its mixed traditions and is a melting pot of culture and language in India.

Besides being the capital city of the state of Telangana, Hyderabad is also the heart of all the financial and economic activities of the state. The city has been instrumental in contributing a significant amount of revenue to the states GDP. Hyderabad, being the business hub, generates the maximum amount of taxes from businesses.

Since the late nineties the city has shot into the limelight and has emerged as a revolutionary city for attracting major IT companies in the city. Since then the city has continued to rise and prosper.

Today, Hyderabad is rated as one of the fastest growing cities in the world. It is becoming the IT hub of India, with many IT companies constantly setting up their bases in the city. The city, in recent times, has become a hot spot for many foreign investors to invest in.

Several foreign companies dealing in pharmaceuticals have shown a great keenness to invest in the city and make the city the headquarters for their Indian operations.

Hyderabad is also seen as a favored destination for making investments in many foreign biotech companies. The city has shown great potential for attracting other foreign investments.

People.

Hyderabadis are well-known gourmets, marked by their jocular mien and laissez-faire attitude towards life. Their unique adaab and helpful nature welcomes the rising cosmopolitan tide.

Hyderabad, the land of Charminar, also known as the City of Pearls, is the capital city of south Indian state of Telangana. With a population of around 8.8 million, the city is one of the most populated cities in India. It is also the second largest city in India with respect to the total land area covered. The city is known for its hustle and bustle. The city also houses a unique blend of people from different social and religious backgrounds. The city has its mixed traditions and is a melting pot of culture and language in India.

Besides being the capital city of the state of Telangana, Hyderabad is also the heart of all the financial and economic activities of the state. The city has been instrumental in contributing a significant amount of revenue to the states GDP. Hyderabad, being the business hub, generates the maximum amount of taxes from businesses.

Since the late nineties the city has shot into the limelight and has emerged as a revolutionary city for attracting major IT companies in the city. Since then the city has continued to rise and prosper.

Today, Hyderabad is rated as one of the fastest growing cities in the world. It is becoming the IT hub of India, with many IT companies constantly setting up their bases in the city. The city, in recent times, has become a hot spot for many foreign investors to invest in.

Several foreign companies dealing in pharmaceuticals have shown a great keenness to invest in the city and make the city the headquarters for their Indian operations.

Hyderabad is also seen as a favored destination for making investments in many foreign biotech companies. The city has shown great potential for attracting other foreign investments.

The Innovation Ecosystem.

Government of Telangana has established the following institutions to ensure a healthy and vibrant ecosystem for Start-ups in Telangana.

Hyderabad’s Rajiv Gandhi International Airport is ranked as one of the best in the world.

Hyderabad Metro Rail is the world’s largest Public-Private Partnership project in the Metro rail sector.

Hyderabad Metro Rail (HMR) Project is an integrated urban transport development project with inter-modal connectivity and convenient sky walks that will mark the beginning of an era of seamless commuting across Hyderabad.

This is a proof of concept that is best viewed on a large screen. It is not optimised for mobile at the moment.

"Gem-studded eras of the past, shifting sands of the present and the enigmas of the future"

A PERFECT BLEND OF

HERITAGE AND MODERNITY

The branding revolves around the coming together of the old and the new; heritage and modernity; culture and business. The audience to a place branding website can broadly be divided into two groups:

  1. Those who are looking to invest and innovate. This could be a large corporate evaluating cities with good infrastructure and business-friendly policies or a startup looking for a nurturing ecosystem.
  2. Residents and visitors who are living in and experiencing the city. They would be interested in citizen services and the history of a heritage city like Hyderabad; its culture and cuisine, and to experience life in the city.

Invest. Innovate.

Business and modernity are represented by blue. These sections use a clean sans-serif font for the text, but going with the theme of fusion, it is paired with a serif font for the headings.

Live. Experience.

Culture and heritage are represented by pink. The font faces are flipped; these sections use a serif font for the text and paired with a clean sans-serif font for the headings.

Disclaimer

The current prototype is simply a collection of different sections that can be used to present information. It is not a final representation of what the homepage would look like.